Our history
MOUSSA DIOUF (aka Mushiasho) - Founder of the MUSHEI brand
As a kid, when we played PlayStation 2, we had the ability to customize our players and the name MUSHEI comes from that. And from then on everyone called me that, so I changed all my nicknames on the networks to Mushei.
When creating the brand I said no need to look far I already have a name MUSHEI which I find Original and Cool.
Mushei is the root and after that there are different branches (Streetwear, Elegance etc.). We don't want to be there only for young people, we want to be in the streets as well as in the offices. Mushei is there for everyone.
I created my first product at the end of 2019 , I started with WAX fabric. It didn't work because no one was buying, and even the models didn't come to the shoot.
I'm just a simple "employee" at Mushei. There is a big team behind it who do all the work. originally it was just me and ultimately it's a whole structure with people who do all the most important work
Our values
Authenticity: Mushei is a place where authenticity is celebrated. Each piece in our collection is crafted with care, reflecting our commitment to quality and integrity.
Innovation: We embrace innovation in fashion. We're constantly looking for new ways to push boundaries, whether through cutting-edge designs, sustainable materials or innovative shopping experiences.
Diversity: Diversity is the key to beauty. At Mushei, we honor diversity in all its forms, whether in our designs, our team, or our community.
